Team and Partners

The team that powers Comma Hub includes a range of professionals, with deep expertise across the communication, marketing and data analytics value chain.

Once the strategy is set, the team of marketing specialists, communication enthusiasts, strategic planners, content writers, designers and digital transformation experts take the lead.

Across the region, Comma Hub has a well-established partner network, working closely with talented individuals and expert companies to complement its service offerings.

Through this unique setup and one point of contact, Comma Hub is uniquely positioned to transform businesses from a strategic communication and branding standpoint.

Our Team And Partners

The team that powers Comma Hub includes a range of professionals, with deep expertise across the communication, marketing, and data analytics value chain. Once the strategy is set, the team of marketing specialists, communication enthusiasts, strategic planners, content writers, designers, and digital transformation experts take the lead. Across the region, Comma Hub has a well-established partner network, working closely with talented individuals and expert companies to complement its service offerings. Through this unique setup and one point of contact, Comma Hub is uniquely positioned to transform businesses from a strategic communication and branding standpoint.

Elissar Hajj Zarwi

MANAGING DIRECTOR

Comma Hub is led by Elissar Hajj Zarwi, a seasoned marketeer, with over two decades of experience in developing strategic integrated marketing and communications plans for some of the leading public and private sector institutions across the Middle East. Her expertise encompasses all facets of Marketing, Internal and External Communications and Branding, as well as internal transformation projects, which include Employee Engagement programs, Transformational Leadership, Corporate Social Responsibility and Women Empowerment Programs.

MARKETING STRATEGIST

Ghayath Sioufi is an enthusiastic, result-oriented omnichannel marketer, with over 20 years of experience in driving business growth through strategic marketing, integrated marketing communications, and digital strategy development. He works in the Telecommunication, FMCG, Banking, Aesthetic and Educational industries. Ghayath has a track record in innovating and implementing omnichannel marketing strategies aligned with the brand vision to increase market share, maximize ROI, enhance brand reputation, and generate revenues. He also coaches teams to optimize business results and achieve short- and long-term objectives.

Nadine Bolbol

BUSINESS DEVELOPMENT DIRECTOR

Nadine Bolbol has over 15 years of experience in events management, marketing, communication and customer service. She started her career in the banking industry in Lebanon, moving from customer servicing to product development and retail banking. Soon thereafter, she shifted her focus to private banking. Nadine then ventured into the aviation and hospitality sector, as a Business Development Manager in a private company at Beirut Rafic Hariri International Airport. She handled customer accounts with a great passion for marketing and communication and an instinctual drive working great with others.

DIGITAL MARKETING DIRECTOR

Louay Samadi is a marketing professional with over 13 years of experience in marketing and branding, working with international brands such as H&M, Chevrolet and Bentley Motors. He began his career with Alshaya Group as part of the marketing team for H&M, the Swedish multinational clothing-retail brand, that launched and expanded the brand with 23 stores across ten cities in seven countries in the MENA region. From there Louay moved to Kuwait Finance House as a Corporate Marketing & Branding Team Leader. After five years, Louay then moved to the automotive industry as Assistant Marketing Manager for Chevrolet and as Marketing Manager for Bentley Motors.

Jessica Haj

HEAD OF VISUAL COMMUNICATIONS

Jessica Haj is an aspiring Digital Media and Communications professional with over eight years of experience on the agency and client sides, in the USA, Lebanon, Kuwait and Canada. Throughout her career, Jessica has worked on developing strategies and marketing campaigns for clients, to positively promote their brands and increase public awareness. She also utilized her photography and graphic design skills to produce content for all digital communication channels and that has added much value to her work.